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This is Plana

We create a plan for the unplanned

Our Mission

Plana reimagines women’s wellness by ensuring no woman faces an unplanned pregnancy alone. Through our first-of-its-kind app, we partner with women to design and coordinate comprehensive support plans involving medical, legal, financial, housing, mentoring, and adoption support. This ensures that all women have access to life-affirming and life-changing care regardless of their socioeconomic status.

Our vision is simple

A world where every woman navigating an unplanned pregnancy feels supported, informed, and equipped to thrive—both in her immediate situation and long-term life.

What does the research say?

<1%

of unplanned pregnancies result in adoption

1 in 5

married American women will experience infertility

79%

of Gen Z use apps to manage their healthcare needs

35%

of women with unintended pregnancies report severe stress or depression from the pressure

How we help, how we do it

Counseling

Free, licensed professionals available to talk

Care Plans

Personalized paths based on individual needs

Resources

Medically reviewed, accessible information

Ongoing Support

From first symptoms to all the way to postpartum

Why we do it

Because women deserve space to reflect, room to breathe, and real support to make empowered choices.

Our guiding values

We answer to God

We act with faith, integrity, and compassion, trusting in a higher purpose behind our work.

We do hard things well

We meet complexity with excellence and courage, never shying away from what matters most.

We value balance

We seek truth with humility, respecting diverse perspectives and promoting thoughtful dialogue.

We elevate our people

We build a team culture rooted in encouragement, growth, and purpose.

We can be trusted

We earn confidence through transparency, consistency, and alignment between our words and actions.

Things we get asked a lot…