Plana is a comprehensive, digital-first platform supporting women through unplanned pregnancies with evidence-based management and practical resources.  Plana provides structured, culturally competent, and accessible wraparound support outside the traditional clinic setting.

Through our app and wraparound services, we coordinate: 

• Medical appointments with trusted OBGYNs 
• Options counseling 
• Case management 
• Housing & transportation support 
• Financial aid & scholarships 
• Job skills training 
• Legal assistance 
• Trained mentors 
• “Kinnections”: a unique peer-support pathway connecting women in unplanned pregnancies with women facing infertility. 

Plana’s model has clients maintain their existing clinician relationship(s), while accessing additional resources and support through the Plana app. By providing culturally competent, app-based resources, Plana helps ensure that clients receive continuous, accessible support for a plethora of wrap-around services (e.g. academic support, workforce development, social support networks, subsidy program enrollment, etc.) alongside their primary medical care, leading to a safer and more rewarding healthcare journey.

Plana’s counseling is grounded in the four main pillars of medical ethics: justice, beneficence, non-maleficence, and autonomy. The training for options counselors is rigorous and focuses on non-directive counseling to help clients make autonomous decisions, especially in emotionally charged or ethically complex situations.

All counselors engaging with clients through Plana are licensed for the scope of their counseling. The app’s content is developed and reviewed by a multidisciplinary team including OB/GYNs, psychologists, and other medical experts.

Clients use the app independently, connect virtually with an options counselor, and receive guidance through their options. The process is designed to be accessible and supportive, without requiring in-person visits.

Plana uses a well-recognized trust platform to help us assess our voluntary compliance with data security and privacy. Our leadership team includes healthcare compliance expertise.

No. We offer non-judgmental, client-led support. No agendas—just compassion and evidence-based care.

Yes. We offer continued support for up to two years post the “kinnection”process, helping women access ongoing medical, mental health and education.

A multidisciplinary team with expertise in healthcare, nonprofit leadership, and consumer technology.

Invite your patient to download the Plana app from the Apple or Android App Store.